Catholic Business Directory

Never, Never Quit

If you don't close a deal you felt you should have closed, you have not actually failed, but learned from that experience. Failure is when you give up and stop trying. When you are selling, if one door closes, another one slams, the next person says "no" and the following appointment doesn't show up, have you failed? Remember failing is giving up. If you pick yourself up, hold your head high, dust yourself off and continue on to your next appointment expecting to close, then you win. I was taught that important lesson from my father when I was a young boy. Together we would sit in front of the television watching the baseball game. When one of our players came up to bat, my dad would say, "Get ready for some action, he's been up twice, hit a single, and a triple, there is no stopping him." The next batter comes to the plate, I hear my dad say, "This is his fourth time at bat. He struck out twice and grounded out. Get ready, he is overdue." Regardless of the player's previous performance, when they stepped up to the plate they were going to win. Whether fueled by triumph or fueled by failure, success was the only expectation. I have heard it said, and I know it is true, "If you say you can, if you say you cannot, you're right." Know that you can, and Go Sell - never, never quit.