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Branding your company in the marketplace is the key to business success. Effective branding can be described like this, "When consumers think categorically of your product or service, they think of you." You have established yourself as the industry leader, the one to call, the solution to their problem. How can you achieve this? It starts first with your Mission Statement. Once your mission as a company is clearly defined, then a professional designer can develop an effective logo and corporate identity that tells your story in a simple symbol. This becomes the beginning of the branding process. Notice I said, "professional designer." I have met more business owners that have designed their own logo, and oh yeah, I almost forgot, their wife just loves it. When you tell a marketing firm "We don't need to spend money on a logo, we already have one my son in high school designed." That sounds as foolish as telling your dentists that your teenage daughter is going to handle your root canal. If you're not getting this, then you need a marketing firm even more than you can imagine. Let a professional focus on your brand and image – you need to focus on your products and services. You may not be able to afford a top ad agency, but there are many small, quality, independent design firms that can handle your business objectives. Following the development of your logo you will need a business card that commands attention and a professional brochure that summarizes your services. This initial investment in your business can help you move to the next level.